International Alumni as Brand Ambassadors: Engage Your Alumni to Help Recruit International Students
Improved Alumni Relations Equals Better Brand Influence
- International outreach can be much more successful when institutions involve their most genuine brand ambassadors – alumni. Their personal history with the academic institution is of incredible value to prospective students.
To get alumni more involved, you may need to give your alumni relations a boost.
- Gretchen Dobson and Academic Assembly will help institutions develop a strategic process to leverage international alumni abroad for student recruitment. These steps include developing relationships with not only alumni but regional alumni organizations, institutional student recruiters and agents, current students, families, faculty, deans, the community and more.